Creating the image and face of a company is creative and involves a lot of business thinking. Branding and rebranding is like giving new energy and strength to the company. Company branding is an important aspect of establishing a strong and recognizable identity for business. It involves creating a cohesive and consistent image that reflects the values, personality and mission of the company. Successful branding is an ongoing process, consistency across all brand touchpoints is the key to building a strong and recognizable brand identity. Creating a memorable is a matter of skill and taste.